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Arunika Cafe
AboutArunika Cafe is a conceptual specialty coffee brand inspired by the warmth of sunrise and the comfort of everyday coffee rituals. The visual identity blends modern minimalism with expressive typography and bold graphic forms, creating a distinctive brand experience that feels inviting, contemporary, and memorable across various customer touchpoints. This project was developed from an AI-generated creative brief.
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Industry:
- Cafe
Scope of Work:
- Visual Identity
Duration:
- 1 Month
Arunika is built around the idea of creating a space where people can slow down, connect, and enjoy the present moment. The brand translates the warmth of a café experience into a visual identity that feels approachable, calm, and memorable.
The identity takes a minimalist and warm approach, combining refined typography, subtle graphic elements, and a carefully balanced visual composition. The simplicity creates a calm and approachable aesthetic while allowing the brand to maintain
a distinctive character.
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